Get the inside scoop from Marc Chasserot about first-ever ATMOsphere Asia 2014

By Clémence Girard-Reydet, Dec 11, 2013, 12:46 5 minute reading

To find out more about the first-ever ATMOsphere Asia 2014 – Technology & Innovation, which will take place from 3-5 February in Tokyo, R744.com sat down with shecco Managing Director, Marc Chasserot, to get the insider’s scoop. With panels, case studies and discussions specifically looking at supermarket, convenience store, vending machine and heat pump applications, CO2 innovation will feature heavily at this conference.

R744.com: In February 2014, ATMOsphere will take place in Japan. Why have you chosen Tokyo to host your first Asian conference?

Marc Chasserot: We’ve done over ten ATMOsphere conferences in different regions around the world that have proven to be very popular and are very excited to be able to organise one in Tokyo for the first time. We want to use this conference as a platform for international business development between Japanese, Asian and international companies.

There are two main reasons why we chose Tokyo:

First off, the general economy in Japan is picking up, the confidence is back in the industry and the market is moving, especially in terms of commercial refrigeration, where we see the next 12 months being a very exciting period of change in the domestic market. This will have consequences beyond Japan, because it will involve Asian and other international companies, which will introduce new technologies and new products that can be used in Japan and beyond.

The second reason why we chose to hold the event in Japan, was that we have deliberately picked the dates in early February, to time ATMOsphere Asia 2014 with two other major Asian trade shows: The week before ATMOsphere Asia you can also attend HVAC&R Japan (28-31 January), one of the biggest trade shows in the world, organised every two years. Or you could go to ATMOsphere Asia and the week after attend the Supermarket Trade Show (12-14 February), one of the biggest shows for the supermarket refrigeration sector. In terms of timing, Tokyo is the place to be in February 2014.

R744.com: Can you tell us a little more about the ATMOsphere Asia theme “technology and innovations?”

MC: Japan has always been a technology leader in terms of natural refrigerants, whether it’s ammonia, CO2, water and even hydrocarbons, for different applications ranging from very large systems right down to small systems. But there is also a wealth of innovation and ideas in other Asian countries. We would like to provide the opportunity for leading companies to present their latest developments because we see Japan and other Asian countries as key markets for natural refrigerants for the entire range of applications in HVAC&R. A perfect example of an innovation that spread over to other countries is the Eco Cute, the CO2 domestic hot water heat pump that took off a decade ago in Japan and is now becoming an interesting solution across Asia, in particular China and South Korea, and also in Europe and North America. We believe that the trends coming from Japan, and other Asian countries can, sooner or later, move to other parts of the world.

R744.com: Who is the target audience for ATMOsphere Asia?

MC: We will have a variety of stakeholders including government representatives from Japan, from leading Ministries, namely METI and the Ministry of Environment, as well as representatives from various UN agencies. Attendees and speakers will also include end users representing supermarket chains, vending machines brands, industrial refrigeration companies, etc. The stakeholders at the event will include leading Japanese, other Asian, and international industry players.

R744.com: The F-Gas revision was the hot topic at ATMOsphere Europe 2013, what will the policy focus of ATMOsphere Asia 2014 be?

MC: From a policy point of view, the hot topic during ATMOsphere Asia 2014 will be the Japanese F-Gas Regulation, which is expected to be finalised in April next year. Organised a couple of months before this, ATMOsphere Asia will therefore be a very useful platform to share best practice from outside Japan with Japanese authorities in order to help support natural refrigerants. The F-Gas Bill, which METI in particular is looking at, will be a highlight, but we will also look at what the Ministry of Environment is doing in terms of incentives for natural refrigerants, both for manufacturers as well as end users. There will also be an international dimension where we’ll talk about UN policies and, in particular, the EU F-Gas regulation, which, at this stage, is of interest to everyone around the world.

R744.com: What are some of the key outcomes that you are hoping for from ATMOsphere Asia 2014?

MC: In terms of key outcomes, it’s about sharing Japanese and in general Asian best practice with the outside world as well as sharing international best practices with Japan and other Asian countries. It’s about creating new business opportunities between foreign and domestic companies, demonstrating that the Japanese market is open to business from outside and that a lot of the leading Japanese companies are looking to work with partners in other Asian countries, America and Europe.

R744.com: It seems that every year, the ATMOsphere concept expands to a new city or continent. Where will you head to next after Tokyo?

MC: The next big ATMOsphere after Tokyo will be in San Francisco in June: ATMOsphere America 2014. In terms of other ATMOsphere events that we will organise on a smaller scale next year, one will be Bejing in April and we are planning another one in Europe as well, and possibly some other locations. We expect to organise ATMOsphere Asia in Japan on a regular basis; however, we also see other ATMOsphere events appearing on the Asian continent, namely in China, South East Asia and India.

About ATMOsphere Asia 2014

3 – 5 February 2014 at the Shin Marunouchi Building in Tokyo, Japan

The first ATMOsphere Asia will be organised in Japan, a pioneering advocate in the field of natural refrigerants. The conference aims to support the global market uptake of innovative Asian technologies by bringing international suppliers to Asia. The event is a forum for exchanges between leading Asian and international end-users, suppliers, academics, associations and government representatives. One of the key features of the event is the opportunity to network through individual business meetings, receptions, targeted discussions and site visits.

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By Clémence Girard-Reydet

Dec 11, 2013, 12:46




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